Under the backdrop of carbon peaking and carbon neutrality goals, "carbon neutrality products" serve as crucial vehicles for promoting green and low-carbon concepts, gradually leading the trend of green consumption. In recent years, Carbon Newture has continuously empowered manufacturing clients to create industry-leading carbon-neutral products that debut in the market.
In 2024, Carbon Newture supported Shanghai Solid Stainless Steel Products Co., Ltd. (hereinafter referred to as "Solid") in launching the industry's first carbon neutrality insulated cup/thermos products ("SVF-X series" & "SVP-NB series"), taking practical actions to drive green and low-carbon transformation and set industry benchmarks. This year, Carbon Newture continues to empower Solid, not only ensuring the sustainability of these two carbon neutrality products in subsequent production batches but also actively expanding the category with a new carbon neutrality product, the "SVC-380A".
All three products are based on the latest international carbon neutrality standard ISO 14068 and have obtained certificates from DNV, a globally renowned third-party certification institution, once again leading the industry in green development.
In the field of carbon neutrality, DNV, with its century-old technical expertise, leading industry insights, and global service capabilities, has gained broad trust from enterprises worldwide and become one of the most influential and reputable certification bodies globally.
DNV is a world-leading, independent quality certification and risk management organization operating in over 100 countries and regions. Through assessments and digital solutions, DNV helps enterprises establish trust and transparency for products, assets, supply chains, and ecosystems. Whether it's product certification, advisory services, supply chain optimization, or decarbonization, DNV collaborates with global enterprises to bridge the trust gap between consumers, producers, and suppliers, helping manage risks, safeguard life and property, protect the environment, and achieve long-term strategic goals.
Sustaining carbon neutrality products, ensuring authenticity
Currently, the market is flooded with green and low-carbon products, but their authenticity and reliability need consumer discernment. Many "greenwashing" products confuse the order of the green consumption market.
As a leader in the international boutique cup and pot manufacturing industry, Solid understands the significant challenges climate change poses to business, society, and the environment. Therefore, it is determined to take practical actions to fulfill corporate social responsibilities deeply and provide consumers with genuinely low-carbon products.
Compared to the lack of credible, one-time "carbon neutrality claims," Solid adheres to sustainable principles of non-greenwashing, authenticity, reliability, and transparency in carbon management. It steadfastly shoulders the responsibility of a national enterprise leading low-carbon innovation in the industry.
In 2024, Solid initially selected the high market share, high customer attention, and higher data and technological availability of the SVF-X series and SVP-NB series as the first batch of carbon neutrality products. These set benchmarks for low-carbon in cup and pot products, leading a new wave of green consumption.
Upon learning that the previous batch of carbon-neutral insulated cups/thermoses was nearing depletion, Solid's General Manager, Zhang Bin, decisively decided to sustain carbon-neutral products. Only after ensuring subsequent batch products achieve carbon neutrality did they continue selling a new batch of carbon-neutral products, eliminating the risk of greenwashing.
Authenticity and reliability
Strict adherence to internationally recognized ISO 14067 Product Carbon Footprint Quantification Standards and ISO 14068 Carbon Neutrality Standards. Starting from scientifically calculating product carbon footprints, Solid prioritizes emission reduction measures and offsets unavoidable carbon emissions under current economic and technical conditions to achieve carbon neutrality. Additionally, Solid commissions rigorous verification from DNV, ensuring the reliability of product carbon footprint values and compliance with carbon neutrality.
Transparency and Traceability
Solid always prioritizes consumer rights, ensuring full disclosure of carbon information by uploading product carbon information to China Carbon Disclosure Platform for Light Industrial Products and Arts-Crafts and obtaining China Carbon Label for light industrial products and Arts-Crafts . It also implements a full-chain carbon management process of "calculation-verification-disclosure."
Image Source: China Carbon Disclosure Platform for Light Industrial Products and Arts-Crafts
By scanning the QR code on the carbon label, consumers can easily understand carbon emission data throughout the product lifecycle, details of carbon offset projects, and verify the compliance of claimed carbon neutrality through downloading carbon neutrality certificates.
Conclusion
The introduction of a carbon-neutral product not only allows brands to gain competitive differentiation in the market, stimulate consumer demand for green and low-carbon products, and win economic and brand benefits for enterprises, but also positively impacts the industry chain. The demand for low-carbon development at the brand end, like the butterfly effect, triggers a chain reaction of low-carbon development among suppliers and logistics partners, thereby driving industry-wide changes in low-carbon technologies and management models.
In the future, Solid will continue to expand its matrix of carbon-neutral products, helping China achieve its carbon peaking and carbon neutrality goals and jointly build a sustainable future.
